Founded in 1991, Roxy is the junior girl's line of Quiksilver. Roxy is dedicated to active living and the extreme sports lifestyle. The line, which is designed by Dana Dartez is created with the young girl in mind. The Roxy girl is involved in beach sports and snow sports and demands a girly fit and functional wear. Roxy prides itself on their connection to the junior customer, progressive yet embracing all elements of life including vintage inspired, forward footwear.